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Paid episode

The full episode is only available to paid subscribers of House of Bricks

Demand Generation

Build Authority Before You Sell

(After watching the video module, complete the following exercise)

Exercise

  1. Define Your Audience
    Write a one-paragraph description of your ideal customer. Include:

    • Industry

    • Role/title

    • Primary challenges or pain points

  2. Choose Three Authority-Building Channels
    Based on the video, pick three channels where you will consistently show up to add value (e.g., LinkedIn…

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